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Reapit Appoints Eddie Cetin to Managing Director, APAC

February 21st, 2019

Appointment readies Reapit for further growth in the Australian Property Market

Reapit – Sydney, 21 February, 2019Reapit, a global property CRM platform provider, has appointed Eddie Cetin as Asia-Pacific (APAC) Managing Director (MD) to manage its sales and operations in the region. As CEO and co-founder of Australia’s market-leading real estate CRM software, Agentbox, for nearly 10 years, Cetin brings considerable global technology and property experience to Reapit. Working with Reapit CEO Gary Barker, Cetin’s appointment will accelerate growth in Australia, uniting expertise and driving a shared vision for delivering excellence and growth to clients. Cetin officially started as APAC MD for Reapit Holdings PTY Limited (Reapit Group), owned by Reapit Limited on 19 February 2019.

The Reapit Group’s acquisition of Agentbox in 2018 – in a deal backed by Accel-KKR, a technology-focused investment firm with US$5 billion in capital commitments – allowed the two companies to offer real estate agents the first integrated platform of its kind. By integrating Agentbox’s Sales CRM with Reapit’s RPS Property Management and Accounting Software for both sales and leasing, the combined platform is designed to deliver to the exact needs of the Australian real estate market. Since the integration, the Reapit Group’s client list has expanded significantly, alongside new opportunities for investment in technology and business services for both clients.

Agentbox Sales CRM will continue to be the main sales software offering from the Reapit Group in Australia. We are committed to Agentbox Sales CRM and RPS Property Management innovation, roadmap and support.

The platform integration roadmap is aimed at offering clients the ability to create reliable prospect databases; organise, access and communicate with their data; as well as access real-time business intelligence to uncover sales and cost-saving opportunities. The first stage of product integration has already offered the best global practices to clients in Australia for both sales and property management CRM solutions, and Cetin’s appointment as MD will now ensure that the Reapit Group can continue to innovate for the benefit of real estate businesses across Australia.

Gary Barker, CEO at Reapit said: “We’re delighted to announce Eddie Cetin’s new role as we further integrate Agentbox into the Reapit Group. He is an industry visionary with a track record of delivering excellence to clients, and the best person to lead our Australian business into the next phase of growth. We are very excited to continue to develop, innovate and transform our clients’ businesses in the region across both sales and property management as the Reapit Group continues to invest in delivering the best platform and service to our existing and new customers.”

Commenting on his appointment as the APAC Managing Director of the Reapit Group, Eddie Cetin said: “I believe that the property industry is in the midst of a digital transformation and that this region is at the absolute epicentre. Backed by technology like Agentbox and Reapit, industry visionaries, like our customers, are driving the whole market towards the next technological revolution. With this comes new opportunities for us to invest in building out our technology and business services for our clients. For me this is really only the beginning and I am pleased to be in a position to build on our success in Australia”.

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About Reapit

Reapit is the preferred platform that successful real-estate professionals use to run and grow their businesses. Reapit Holdings PTY Limited (Reapit Group), owned by Reapit Limited UK, acquired Agentbox in 2018. Both Agentbox Sales CRM and Reapit Property Management and Trust Accounts software have been consistently recognised for excellence, winning numerous industry awards. Reapit and Agentbox have underpinned its software with a strong service and training ethos that has helped to attract and grow many leading brands. The global Reapit business provides property software solutions to users worldwide and employs over 200 people. For more information, please visit:

About Accel-KKR

Accel-KKR is a technology-focused investment firm with $5 billion in capital commitments. The firm focuses on software and IT-enabled businesses well-positioned for topline and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta and London.  For more information, please visit

For further press information, please contact:

Reapit and Agentbox Australia
Sarah Oakley

Reapit Global:
Sandra Pretorius

Sarah Mathews

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