What do Australia’s most successful agents have in common? They put good habits into practice each and every day to make winning a routine part of how they work.
The following is a sneak peek into the essential habits of agents who put winning on repeat, day in and day out – habits that were collected from the widest range of data and insights from across the Australian real estate industry and can be found in full in our newest guide titled The 8 Essential Habits of Highly Successful Agents
1) They know their targets
Michael Porter, the renowned American business strategy academic, knows a thing or two about targets and summarised that:
“If a strategy meets a goal: It’s working. If a strategy meets a target: It’s a success.”
Goals are great but targets are the detailed, measurable, actionable building blocks that deliver on the goal.
2) They stack small successes for big results
Darren Hardy, the American businessman, keynote speaker, and author of the best-selling self-improvement book about reaping huge rewards from small, seemingly insignificant actions wrote that:
“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.”
3) They make sure they are always prospecting
Top agents know that prospecting is key to all success, particularly in a fast moving market where stock is hard to find. You can never stop prospecting. As Tom Panos, leading real estate trainer and coach, can attest:
“Hustle beats talent when talent won’t hustle. The dream is free, but the hustle is sold separately.”
4) They make marketing part of their daily routine
“Taking care of your customer’s needs is the most important marketing tool you can employ. There’s no competition when you’re the best.” – Josh Phegan
Every great marketer knows that being top of mind is the only place to be, and few know it better than Josh Phegan, one of Australia’s leading industry coaches.
5) They become committed to kaizen
Kaizen is a Japanese management principle that means “continuous improvement” and has been the driving force behind some of the most successful businesses in the world, including Toyota.
“The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company.” – Masaaki Imai
Successful agents are constantly looking for ways to improve their personal efficiencies in all aspects of their activities. Whether it be through reviewing their processes or applying new tech tools to reduce as many touchpoints with repetitive admin tasks as they possibly can.
6) They use time pockets to maximise productivity
Every person only gets 24 hours in their day, so how come some people are getting so much more done in their 24-hour timeframe than others?
Jim Rohn, one of the most influential entrepreneurs and motivational speakers, famously said that “Time management is the secret of the rich.”
Successful agents know and practice this by default.
7) They deliver exceptional customer experiences
People love to feel like a VIP, and according to a 2018 PwC study, customers are willing to pay 16% more for a better customer experience, which helps to cultivate trust and improves customer retention as well.
As Dean O’Brien of O’Brien Real Estate suggests:
“Find the best way to service customers with passion and innovation, then make it happen.”
8) They are Trust Builders
Real estate decisions are one of the most stressful activities people have in their lives. The foundation of the real estate business is the relationship you have with your customer, and from the start of the customer journey to the end, it’s all built on trust.
As Tom Panos, coach and founder of Real Estate Gym puts it:
“At the end of the day, TRUST is your superpower in 2021.”
Successful agents know that strong habits build up to repeat success, and the very best agents in Australia made their way to the top of the pack by putting good habits into practice month in and month out.
If you would like to discover what winning agents do every day to make their success a reality, download our guide on The 8 Essential Habits of highly successful agents for a deep dive into the habits you simply must follow to put success on repeat.